Every pair of glasses that leaves your dispensary goes home with a cloth — which makes the humble microfibre cloth the single most-used branded item your practice will ever hand out. Done well, a custom printed lens cloth keeps your name in a patient's hands (and pocket, and car console) for months.
This guide covers what actually matters when ordering custom logo cloths for a Canadian optical store: printing, sizing, minimums, and how wholesale pricing works.
How logo printing on lens cloths works
Custom cloths are typically screen printed. Your logo is converted to a single-colour print — most commonly black, white, or gold ink, chosen for contrast against the cloth colour. A dark cloth with a white or gold logo tends to look the most premium; a light cloth with a black logo reads the cleanest.
Before a full run is printed, a reputable supplier will send you a printed proof — a photo of your actual logo on the actual cloth — so you can approve the size and placement before committing. If a supplier doesn't offer proofs, ask why.
Sizes, edges, and formats
The workhorse size for optical retail is roughly 15×18 cm — big enough to clean a lens properly, small enough to live in a case. Larger formats exist for premium presentation.
- Saw-cut edges — the standard, economical finish for everyday cloths
- Rounded / sewn edges — a step up in feel and durability
- Individually pouched cloths — for gift-with-purchase presentation or premium frame lines
Minimums and pricing
In Canada, wholesale custom-printed cloth orders typically start around 100 units per style, with per-unit pricing dropping meaningfully at higher quantities. Plain (unprinted) cloths generally run well under a dollar per unit at wholesale; printing adds a modest per-unit cost plus a one-time setup for your logo.
The practical takeaway: a custom-branded cloth usually costs less than most practices expect — often comparable to what generic cloths cost through a distributor that isn't set up for printing.
Choosing colours that work
Order the colour patients will actually keep. Black and grey hide everyday grime and suit most branding; navy, burgundy, and mustard stand out in a drawer. Many practices split an order across two or three colours within the same style to test what patients respond to — ask whether mixed-colour orders are possible within one print run.
Getting wholesale pricing in Canada
Top Flight Canada supplies custom printed microfibre cloths to optical stores, optometrists, and eye care clinics across Canada, with logo proofs before every first print run and pan-Canadian shipping from our Ontario warehouse. Browse the range, then tell us your volumes and we'll come back with wholesale pricing.
Browse wholesale microfibre cloths
See the range, then request pricing tailored to your practice's volumes.